Join the tribe

Experiential branding and design studio.

I create brands for people who see the world differently. They are the innovators and pioneers, creatives and mavericks, the rule breakers and revolutionaries, soulful and spirited, devoted and devilish, playful and determined. Working alone or within businesses they have the courage to think, act, live and work their way.

They redefine success for themselves as they inspire others creating products and services that are made for good. It’s a win for people, purpose, profit and planet.

Together we pin down systems, strategy, simplicity and storytelling as I guide clients through my InsideOut Business and Branding Practice to clarity, confidence and conviction.

That’s the inside bit.

On the outside this is reflected in beautiful bespoke design that reflects your integrity and values. Together we challenge convention, start movements and chart new territory so your brand attracts your tribe; like bees to honey.

I believe that business is an adventure in work as play empowering people and elevating businesses. We co-create a business you love to work in and a brand you are proud to grow into.

My name is eilish bouchier.


Having spent more than 25 years at the intersection of branding communications, design, education and technology. I am an expert in branding, graphic design and visual communication. 

I help creative professionals and growing businesses articulate the value they deliver, so they can show and tell their story with a playful confidence, clarity and conviction.

We uncover your difference through integration not contrast and comparison.

Your business becomes a place of belonging and beauty where you feel fully at home and your ideal clients immediately resonate and want to know more.

I work closely with individuals and businesses globally to create strategically savvy, elegant and enduring design solutions by combining my drive for originality, smart ideas and my mastery for creative direction. 

Lack of focus and clarity in voice, and brand story is a frequent cry I hear from coaches, consultants, growing businesses and creative professionals.

‘I’m not articulating what I really do.’ 

‘I don’t stand out.’

‘I need my website, content, services/products to show
what I really deliver for my clients.
I need to be able to say it and show it clearly and succinctly.’

Are you ready to allow yourself to have the business
and life you say you want?

Are you willing to integrate your core values, expertise, life and work experience and natural gifts into what you do?

People try to show how they and their work are different through separation, comparison and competition.
I work with you to integrate all of you.
Your difference arises naturally.
Recall it. Reclaim it. Own it.
It is already yours. 

Get your Creative Needs met

‘I’ve been meaning to call you for a long time to thank you for your work and
working with us. You did a stellar job with all our brand and communication materials.
I didn’t realise or acknowledge how good it was at the time.
People still ask and comment now, and it’s years later. ‘
Douglas Mills, Demand Solar

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‘Her commitment to making a difference to our planet is inspirational –
she definitely walks the talk and demonstrates a person making a difference
to others by inspired action.’
Karen, Business Analyst, Macquarie Bank