The Perfect Break To Better Your Brand

'Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.' Einstein I am all too aware many people's imaginations are involuntarily working overtime catastrophising the tragedy COVID-19 is causing globally. I get it. I get how hard it is to keep your energy up and your mood even when the world as you know it has turned...

Do you show and tell your brand story?

It is not just the words but how we use them. It's not just the stories but how we tell them. And it's not just words. It is images, body language, mood, touch, sound, tone, rhythm and ..... Everything is vibration. Come Closer or Stay Away! If you communicate to someone's mind they analyse and are likely preparing their response before you even finish. When you touch the heart of a person they receive your communication feeling into the knowing...

What’s your story?

Language is frequency.It is not just the words we use but how we use them.It's not just the stories we tell but how we tell them.If you speak to someone's mind they analyse and are likely preparing their response before you even finish.When you speak straight to the heart of a person they sense your communication knowing it is for them. We communicate to reach and penetrate the hearts of others, we listen for ourselves. The stories we tell from...

Unique or special?

  Everyone is unique which means we are all different. There will never be someone quite like you ever, ever again. That's pretty cool and while it makes you special, it also means we're all special :-) While we seek to be acknowledged for our difference, we have a primal need to belong. This is just one example of the polarity universe we live in. Where there's dark, there's light. When we are confronted with a new difference whether it...

Do your stories stand up?

Facing into the inevitable storms that your organisation and your life will meet as you do your good work needs a robust strategic narrative aka own your sh*te or be willing to watch what you've tirelessly built crumble or prepare to give half of it away in divorce or worse. We've been taught for decades to separate your personal self from your professional self: that corporations are entities separate from people but the word itself is 'incorporated'. The bodies running...

Why brand matters

We hear it all the time that brand matters, and more recently that we all have one, but why should you care? The short answer is who you are is more important than what you do, because who you are informs how you do, what you do and what energy you bring to it. Here's a story to illustrate how the what is so easily mimicked, I recently walked into a fashion store and the assistant said I love your bag....