Do you know your biggest brand blindspots?

Peacocks eat thorns and plants that other animals reject, then through digesting them, peacocks transform these poisons into the extraordinary beauty that is their vibrant plumage. When I work with clients they want to stand out. They want to differentiate themselves from others offering similar services or products. They always think their expertise is about what they are qualified to do, what they are trained to do. They feel this is their badge of honour. It is what helped them...

PatChats Brian McGeough on Relevance

This is Bill's illustration from Brian's talk

Are you leading your life or being led?

The admission form was in front of me. It had been for days, but I was hesitating signing it. The pressure to do so was running around in my head, and causing knots in my stomach. I didn't want to do it but felt I should. I had already invested 4 years and just two more would complete it. It made sense, every kind of sense. My boyfriend was a builder. My parents were behind me, but I wanted to design....