Creative Success

To know where you want to go. You have to start where you are now. If you don't love where you've come from. You won't love where you're going - Yogi Bhajan Come explore, experience and conceive what's calling YOU aligned with your soul's calling. Close the gap between your present and your future. We'll explore these 4 concepts within the context of your business and life. Align you with YOU Transform your relationships Position yourself for success Create space...

So, what is branding?

Is it a logo, is it a colour, is it a rumour, is it a plane? The word branding is loosely thrown into conversation like people speak with false familiarity about having 'done' France by touristing through Paris for 24 hours. Paris, delightfully is much more than can be fitted into a passing glance, just like a brand is more than its first impression. But if your wallet got stolen in Paris or some beautiful stranger gave you a rose, you would have a different perception...

White Space as a daily practice

In the design world we place a premium value on white space. There's space beneath a photo, around a logo, beneath headings and paragraphs, not too many elements on one page. The above image is a classic example. Clarity is the opposite to confusion. We give clients brand guidelines with strict rules to protect the white space in their designs. Apple, a long time client uses it so well and yet every time a new designer came to work with me they would say I've a...

Are you leading your life or being led?

The admission form was in front of me. It had been for days, but I was hesitating signing it. The pressure to do so was running around in my head, and causing knots in my stomach. I didn't want to do it but felt I should. I had already invested 4 years and just two more would complete it. It made sense, every kind of sense. My boyfriend was a builder. My parents were behind me, but I wanted to design....

Branding in 3

Do you do what you say you will? That’s your brand. People want you for your dependability and reliability; whether its creativity, cleaning or accountancy. 1 If you set expectations and fail to meet them. Your brand does not deliver on your promise. We're unlikely to return for more.This equals poor perception aka all talk and little action 2 If you set expectations, meet them but there's no story worth telling. Your brand fulfils its promise but unlikely excites or...

Why brand matters

We hear it all the time that brand matters, and more recently that we all have one, but why should you care? The short answer is who you are is more important than what you do, because who you are informs how you do, what you do and what energy you bring to it. Here's a story to illustrate how the what is so easily mimicked, I recently walked into a fashion store and the assistant said I love your bag....