Is your brand relationship ready?

As enter the room and look around the sea of people for a familiar face you notice someone new. Their eyes smile, you take another look, there's an energy about them that draws you in. They notice you too and you smile back.Later you find a way into their group, then you ask a direct question. Days later there may be a coffee, then a movie, dinner, a walk as you discover more, unfolding your stories, developing trust, deepening your...

Meeting your story where you’re at

A common question about brand story telling is 'If I'm the face of the brand how do I show my personality and keep consistency when I am interested in so many things and besides I am always changing.' A polymath, complicated and loaded multiple personality question for sure. And you'll be delighted and relieved to hear there's a simple answer. While you are the face of the brand, your brand is not you. You see your personal brand is the...

Creative Success

To know where you want to go. You have to start where you are now. If you don't love where you've come from. You won't love where you're going - Yogi Bhajan Come explore, experience and conceive what's calling YOU aligned with your soul's calling. Close the gap between your present and your future. We'll explore these 4 concepts within the context of your business and life. Align you with YOU Transform your relationships Position yourself for success Create space...

WeWork – R U OK? Q&A

You are your greatest resource. Transform your relationship with yourself and everything changes. Do you know your relationship with yourself affects every other relationship you have - with success, time, wealth, work, money, your team, your family, your body, power, winning and . .. How is your relationship to your joy, success, pleasure, play, money, time? Do your relationships feel playful, pleasurable and in flow? Do your relationships feel anxious, stressful and unfulfilling? Do they feel challenging and expanding or...

Do you know your biggest brand blindspots?

Peacocks eat thorns and plants that other animals reject, then through digesting them, peacocks transform these poisons into the extraordinary beauty that is their vibrant plumage. When I work with clients they want to stand out. They want to differentiate themselves from others offering similar services or products. They always think their expertise is about what they are qualified to do, what they are trained to do. They feel this is their badge of honour. It is what helped them...

So, what is branding?

Is it a logo, is it a colour, is it a rumour, is it a plane? The word branding is loosely thrown into conversation like people speak with false familiarity about having 'done' France by touristing through Paris for 24 hours. Paris, delightfully is much more than can be fitted into a passing glance, just like a brand is more than its first impression. But if your wallet got stolen in Paris or some beautiful stranger gave you a rose, you would have a different perception...

#7 equilibrium – a daily practice

Equilibrium The illustrations come from a corporate talk I present on personal branding. I call it the blah of balance. I love children's playgrounds (and no, I'm not one of those), so the see saw is a familiar analogy to show how we love the adrenaline rush of going to extremes but not staying there for too long. Mostly we want to tip 30 degrees either side with the occasional full tilt. People love this talk and the room rings with questions afterwards. It's based on...

#6 identity – a daily practice

[caption id="attachment_14074" align="alignleft" width="4500"] me-myself-i[/caption] We often confuse what we do with our identity. We forget it's who you are being in the doing that makes it magic or miserable. Who are you? We try to be unique through differentiating ourselves from others - what we wear, think, behave, say. There is no place this is more evident in the work place. Everyone wants to stand out but no one wants to take a stand and be held accountable. Do you...

#5 desire – a daily practice

[caption id="attachment_14070" align="alignleft" width="2250"] via unsplash photographer Kristina Flour[/caption] Say it out loud. Desire. Just saying it sounds sensuous and a little forbidden. Desire. Fancy pondering your desires today. The real question is. Can you allow yourself to have what you say you really want? And do you even know what that is? If so, have you spoken it out loud? Have you written it down? Have you told your partner, your friends, your boss, your clients? And . . . Who would you have to be? What...