Shashen Jewels was born from a global spiritual journey where serendipity, divine inspiration, creativity, and semi-precious stones came together in Jaipur, India. The jewellery collections were divined to integrate the healing and energetic properties of crystals, classic and contemporary design with a faith and love for adventure.
Shashen Jewels, are bespoke, beautiful and infinitely wearable.
I expanded this feeling through typography, texture and tone. I created a distinctive identity inspired by the weaving of the tantric masculine and feminine energies its loyal followers connect with.
The brand extension creates space for the energy, flow and natural beauty and of the jewellery. The subtle colour palette and other visual elements elevate the full brand expression, focusing on the consumer experience and showcases every element of the brand with love and intention.