Yoga, Meditation, Creation and Design is a project made in transcendental heaven but it still takes deep design thinking, hard work, and a heady dose of strategy to bring a virtual project into a elegant working application where the user swipes without a thought for the myriad decisions taken to create her/his seamless experience.
I love a challenge so from wireframes to technical requirements, working with developers, audio, video and more the brand development demanded clean, simple, instantly relatable imagery, typography, symbols.
The brand identity needed to be strong and contemporary, yet friendly and intimate. The result was inspired by the concept of polarities, held in the name, meditation (a quiet pursuit) in action (motion). This was carried across all touchpoints of the brand from the logo and icons, to the layout of the user interface, the colour palette and the typography.