Who

ConnellGriffin

What

Brand Identity
Art Direction
Photography
Copywriting

Where

Australia

ConnellGriffin was established in 2013 by Brian Connell and Joseph Griffin with the primary intention of creating an independent employee-owned consulting business of highly skilled professional staff, operating in a cost efficient environment. This is disruptive in an industry that is dominated by big players and has seen little structural change in the last century.

The brand identity needed to be clean and modern to reflect its values. The colour palette and other visual elements elevate the full brand expression, focusing on the inside out culture they cultivated to deliver a different experience in the industry.