Do you show and tell your brand story?

It is not just the words but how we use them. It's not just the stories but how we tell them. And it's not just words. It is images, body language, mood, touch, sound, tone, rhythm and ..... Everything is vibration. Come Closer or Stay Away! If you communicate to someone's mind they analyse and are likely preparing their response before you even finish. When you touch the heart of a person they receive your communication feeling into the knowing...

What mood will your brand inspire?

Now we all know that emotions rule the world, which might explain the trouble we get ourselves into, even if many would prefer to think they are above such base animal instincts. When they control us they get us into drama trauma and when we learn to manage them we get to direct our lives. Emotions are the #1 thing my male clients say they wish they had more control over. Well let's start by deciding what mood you want...

5 steps to your brand colour confidence

In the first couple of years of business money is usually tight and spending it on design and branding is rarely a priority and I sincerely agree with this. First, you need to know if there is a market for what you are called to create, then you need to test it and refine it as you discover your ideal client and you build the basic frameworks and systems for your business. You'll also be learning lots about yourself but...

Unique or special?

  Everyone is unique which means we are all different. There will never be someone quite like you ever, ever again. That's pretty cool and while it makes you special, it also means we're all special :-) While we seek to be acknowledged for our difference, we have a primal need to belong. This is just one example of the polarity universe we live in. Where there's dark, there's light. When we are confronted with a new difference whether it...

Meeting your story where you’re at

A common question about brand story telling is 'If I'm the face of the brand how do I show my personality and keep consistency when I am interested in so many things and besides I am always changing.' A polymath, complicated and loaded multiple personality question for sure. And you'll be delighted and relieved to hear there's a simple answer. While you are the face of the brand, your brand is not you. You see your personal brand is the...

It’s a brand new day

We pack a bag, catch a fight and within minutes or hours we are in another world. This happens so often and so easily these days we forget it's not natural even if it's normal. We traverse worlds like we once used to go from one room to another. We move from the board room to the children's birthday party. We move from being the CEO to the mother. Each world we enter impacts us differently and asks different behaviours...

Want to breathe a little easier

Could you believe that in every moment your breath is your friend? Yes even when you panting up that 6th floor walk up. As a yogi I spend a lot of time teaching and talking breath. You see control of the mind depends on the ability to control the breath. In business circles people throw around the word mindset like a chef tosses a salad but the more conferences and meetings I attend, blogs I read, it strikes me that...

Will you climate strike?

Everyone agrees on wanting to create a better future. What that future might look like of course is where divergence begins, but it can hardly be argued that we can be rather wasteful beings and (pardoning all puns) one use packaging needs to be arrested and contained. [bctt tweet="My take on climate change is let's start with human change. Everyone wants to change the world but we need people who are prepared to change." username="eilishbouchier"] Yes Gandhi was right everyone...

Appreciation with time, space and context

Samantha Hahn a Brooklyn based illustrator covers the New York Fashion week and in this article in The Cut Hahn talks about how illustrating the pieces makes her slow down and take time to look and see, then look again to take in the texture, the details, the form. She notices how technology has transformed the industry and its media coverage. Media by its nature needs more and more. It pulses on fast and new. Fashion like almost every other industry has moved from...