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What’s your story?

Language is frequency.It is not just the words we use but how we use them.It's not just the stories we tell but how we tell them.If you speak to someone's mind they analyse and are likely preparing their response before you even finish.When you speak straight to the heart of a person they sense your communication knowing it is for them. We communicate to reach and penetrate the hearts of others, we listen for ourselves. The stories we tell from...

Unique or special?

  Everyone is unique which means we are all different. There will never be someone quite like you ever, ever again. That's pretty cool and while it makes you special, it also means we're all special :-) While we seek to be acknowledged for our difference, we have a primal need to belong. This is just one example of the polarity universe we live in. Where there's dark, there's light. When we are confronted with a new difference whether it...

Do your stories stand up?

Facing into the inevitable storms that your organisation and your life will meet as you do your good work needs a robust strategic narrative aka own your sh*te or be willing to watch what you've tirelessly built crumble or prepare to give half of it away in divorce or worse. We've been taught for decades to separate your personal self from your professional self: that corporations are entities separate from people but the word itself is 'incorporated'. The bodies running...

Meeting your story where you’re at

A common question about brand story telling is 'If I'm the face of the brand how do I show my personality and keep consistency when I am interested in so many things and besides I am always changing.' A polymath, complicated and loaded multiple personality question for sure. And you'll be delighted and relieved to hear there's a simple answer. While you are the face of the brand, your brand is not you. You see your personal brand is the...

It’s a brand new day

We pack a bag, catch a fight and within minutes or hours we are in another world. This happens so often and so easily these days we forget it's not natural even if it's normal. We traverse worlds like we once used to go from one room to another. We move from the board room to the children's birthday party. We move from being the CEO to the mother. Each world we enter impacts us differently and asks different behaviours...

Contained Beauty

I remember coming across this house years ago and whenever I think of a holiday house this is the first one that comes to mind. I love the ingenuity of it folding up and the anticipation each visit of unfolding it. It's a whole new take on the castle moat, the murphy bed and what a beautiful sense of arrival. Nice work Crosson. When you think of a holiday house where does your mind go? http://crosson.co.nz/coromandel-bach-coromandel/