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What mood will your brand inspire?

Now we all know that emotions rule the world, which might explain the trouble we get ourselves into, even if many would prefer to think they are above such base animal instincts. When they control us they get us into drama trauma and when we learn to manage them we get to direct our lives. Emotions are the #1 thing my male clients say they wish they had more control over. Well let's start by deciding what mood you want...

5 steps to your brand colour confidence

In the first couple of years of business money is usually tight and spending it on design and branding is rarely a priority and I sincerely agree with this. First, you need to know if there is a market for what you are called to create, then you need to test it and refine it as you discover your ideal client and you build the basic frameworks and systems for your business. You'll also be learning lots about yourself but...

What’s your story?

Language is frequency.It is not just the words we use but how we use them.It's not just the stories we tell but how we tell them.If you speak to someone's mind they analyse and are likely preparing their response before you even finish.When you speak straight to the heart of a person they sense your communication knowing it is for them. We communicate to reach and penetrate the hearts of others, we listen for ourselves. The stories we tell from...

Unique or special?

  Everyone is unique which means we are all different. There will never be someone quite like you ever, ever again. That's pretty cool and while it makes you special, it also means we're all special :-) While we seek to be acknowledged for our difference, we have a primal need to belong. This is just one example of the polarity universe we live in. Where there's dark, there's light. When we are confronted with a new difference whether it...

Do your stories stand up?

Facing into the inevitable storms that your organisation and your life will meet as you do your good work needs a robust strategic narrative aka own your sh*te or be willing to watch what you've tirelessly built crumble or prepare to give half of it away in divorce or worse. We've been taught for decades to separate your personal self from your professional self: that corporations are entities separate from people but the word itself is 'incorporated'. The bodies running...

Meeting your story where you’re at

A common question about brand story telling is 'If I'm the face of the brand how do I show my personality and keep consistency when I am interested in so many things and besides I am always changing.' A polymath, complicated and loaded multiple personality question for sure. And you'll be delighted and relieved to hear there's a simple answer. While you are the face of the brand, your brand is not you. You see your personal brand is the...