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The Perfect Break To Better Your Brand

'Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.' Einstein I am all too aware many people's imaginations are involuntarily working overtime catastrophising the tragedy COVID-19 is causing globally. I get it. I get how hard it is to keep your energy up and your mood even when the world as you know it has turned...

Do you show and tell your brand story?

It is not just the words but how we use them. It's not just the stories but how we tell them. And it's not just words. It is images, body language, mood, touch, sound, tone, rhythm and ..... Everything is vibration. Come Closer or Stay Away! If you communicate to someone's mind they analyse and are likely preparing their response before you even finish. When you touch the heart of a person they receive your communication feeling into the knowing...

Is your brand relationship ready?

As enter the room and look around the sea of people for a familiar face you notice someone new. Their eyes smile, you take another look, there's an energy about them that draws you in. They notice you too and you smile back.Later you find a way into their group, then you ask a direct question. Days later there may be a coffee, then a movie, dinner, a walk as you discover more, unfolding your stories, developing trust, deepening your...

Can you open to ease?

A pranayam we are currently practicing in my InsideOut program, inspired this post. The breath cycle is inhale 20 seconds, hold 20 seconds, exhale 20 seconds. And again . . . It can feel really hard to inhale for that long. You can find yourself gasping and struggling to inhale more. Try it and you'll see what I mean. It feels easier to hold your breath, and not quite so hard to exhale which as Louise Charman-James suggested is a great metaphor for...

What mood will your brand inspire?

Now we all know that emotions rule the world, which might explain the trouble we get ourselves into, even if many would prefer to think they are above such base animal instincts. When they control us they get us into drama trauma and when we learn to manage them we get to direct our lives. Emotions are the #1 thing my male clients say they wish they had more control over. Well let's start by deciding what mood you want...

5 steps to your brand colour confidence

In the first couple of years of business money is usually tight and spending it on design and branding is rarely a priority and I sincerely agree with this. First, you need to know if there is a market for what you are called to create, then you need to test it and refine it as you discover your ideal client and you build the basic frameworks and systems for your business. You'll also be learning lots about yourself but...