Meeting your story where you’re at

A common question about brand story telling is 'If I'm the face of the brand how do I show my personality and keep consistency when I am interested in so many things and besides I am always changing.' A polymath, complicated and loaded multiple personality question for sure. And you'll be delighted and relieved to hear there's a simple answer. While you are the face of the brand, your brand is not you. You see your personal brand is the...

It’s a brand new day

We pack a bag, catch a fight and within minutes or hours we are in another world. This happens so often and so easily these days we forget it's not natural even if it's normal. We traverse worlds like we once used to go from one room to another. We move from the board room to the children's birthday party. We move from being the CEO to the mother. Each world we enter impacts us differently and asks different behaviours...

Contained Beauty

I remember coming across this house years ago and whenever I think of a holiday house this is the first one that comes to mind. I love the ingenuity of it folding up and the anticipation each visit of unfolding it. It's a whole new take on the castle moat, the murphy bed and what a beautiful sense of arrival. Nice work Crosson. When you think of a holiday house where does your mind go? http://crosson.co.nz/coromandel-bach-coromandel/

Want to breathe a little easier

Could you believe that in every moment your breath is your friend? Yes even when you panting up that 6th floor walk up. As a yogi I spend a lot of time teaching and talking breath. You see control of the mind depends on the ability to control the breath. In business circles people throw around the word mindset like a chef tosses a salad but the more conferences and meetings I attend, blogs I read, it strikes me that...

Will you climate strike?

Everyone agrees on wanting to create a better future. What that future might look like of course is where divergence begins, but it can hardly be argued that we are rather wasteful beings and one use packaging needs to be arrested and contained. [bctt tweet="My take on climate change is let's start with human change. Everyone wants to change the world but we need people who are prepared to change themselves a little." username="eilishbouchier"] Yes Gandhi was right everyone wants...