Samantha Hahn a Brooklyn based illustrator covers the New York Fashion week and in this article in The Cut Hahn talks about how illustrating the pieces makes her slow down and take time to look and see, then look again to take in the texture, the details, the form. She notices how technology has transformed the industry and its media coverage. Media by its nature needs more and more. It pulses on fast and new. Fashion like almost every other industry has moved from newspaper and magazine broadcasting to editors posting directly to instagram from their seats at the shows. The craft and exquisite details of couture are stripped away and the concept is copied to become high street fashion almost instantly. It’s not fast fashion its espresso fashion; consumed and forgotten as quickly. Hahn rightly suggest that ‘fashion is an art form. Art deserves time, space, and context to be fully appreciated.’

Applying this to your industry. How has technology transformed your industry? What is forgotten or overlooked in the time, space and context in the rush for the new? What deserves deeper appreciation? How would reframing the transactions or offers in terms of the context, space and time serve you and your clients? How would slowing down enhance and change the experience? Would this change the impact?

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It's not fast fashion its espresso fashion; consumed and forgotten as quickly. Click To Tweet