Brand Strategy Workshop
Before you get carried away and excited about the look and feel, the colours and the sexy imagery, this workshop steps back, explores and discovers your vision, your voice, your vibe and how to communicate this with clarity to connect with your audience through all of your points of interaction.
Good design makes for good business – but both are nothing without a clear, concise and congruent business strategy.
Using my experience, wisdom and knowledge in brand development before we start, ensures your branding is positioned to hit home runs with impact and bottom line. You might be embarking on your first or 7th venture or you might be a few years in, needing help to refine your existing brand to close the gap between how you are perceived in the market and the value you know you deliver, either way know we are focused on positively impacting your positioning, purpose and profit.
A 3 hour deep dive power session with Eilish, an expert on brand development where you’ll work through your foundations, framework, blocks and key brand messages.
You’ll leave feeling inspired and confident with full conviction about the next steps to take to realise your brand vision, closing the gap between your present reality and your future vision. The purpose of this session is to challenge and clarify your strategic thinking and develop a clear roadmap for your brand. The contents of the session will be tailored to get to the heart of your unique situation and will likely include worksheets and somatic work to nail your framework, ideal market and positioning with creative direction to clarify the imagery, tone, voice and social media.
We’ll meet in Bondi or via Zoom with coffee, tea and treats. My work process is always conversational, dynamic and co-creative. I aim for effectiveness over efficiency. To optimise our time I’ll need some background and insights into your brand and YOU (the business leaders) before we meet. We’ll send you a brand checklist to audit your current brand assets (if you have any), and a detailed questionnaire, so we’re up on your goals, mission, values, concerns, challenges and priorities so that we can do our due diligence and come ready to dive deep taking an objective look at your business and brand.
We know the micro is in the macro, the seed holds the tree but when we’re too close we can’t see the wood from the trees. This is my version of Eames Power of Ten* This workshop is therapy meets a deep and meaningful. Divining the what, who, why and how and for whom is the focus of strategic brand positioning and storytelling. To know where you are going you have to own where you’ve come from and be present in your now. We gather, collect and cultivate a plan on who you need to be to own ‘your space’, surprise and delight, engage and expand your clients, as you look good, feel good and do good and feed your bottom-line so you keep evolving and growing.
My mission is to make creatives commercially clever so you’re
- in dream up or startup mode – an entrepreneur or a team with a strong vision.
- in ramp up mode looking to redefine your brand positioning or clarify your strategy.
- a growing business needing to reimagine your brand culture and for your team, clients and eco-system
- a mature business developing a sub-brand or introduce new products within your brand stable
- a mature business expanding into new markets.
- a creative professional developing your personal brand or product launch
- Vision: Where are we going?
- Mission/Purpose: Why do we exist? Whom do we serve?
- Priorities: What do we need to focus on and in what order to achieve our Vision?
- Planning: What do we need to do and when to accomplish our strategic priorities.
- Measurement: How will we know we are successful?
Depending on your business and team, and your business needs we’ll need to do more or less discussion about Values, Threats, Competition, and SWOT.
15 minutes overview and agree objective.
15 minutes Who are we? How we got here? What do we do well? What could we do better? What would be ideal?
15 minutes What others say?
15 minutes Review Mission and Vision
20 minutes Stakeholders and potential stakeholders. Trends, Possibilities & Probabilities
20 minutes Where are we going 5 year, 3 year, 1 year vision
20 minutes How will we get there? Aligned Strategic Priorities
15 minutes Measuring/KPIS
15 minutes First Priority and why? What’s needs to be in place? Obstacles?
15 minutes First Steps
15 minutes Up our sleeve